The most personal data there is.

Seven commitments

• 01Raw brain activity stays on your device Sleep staging and every score are computed on the band and on your phone. Raw signal is uploaded only if you specifically choose to send it — for research, for support, or to share with a clinician — and each of those is a separate decision you can withdraw.
• 02We will never sell or license neural data Not to advertisers, not to insurers, not to employers, not to data brokers, not as part of an acquisition. There is no future version of this company where this changes. If that ever looked like it might, the right response is to say so publicly, not quietly to update a policy page.
• 03A child's data belongs to the child In school use, teachers see anonymised, class-level conditions — the room, not the pupil. Parents see patterns over days and weeks, never a live feed. No child's attention is displayed next to another child's. Children get an age-appropriate explanation of what is being measured, and the right to say no.
• 04Employers see a flag, never a signal Where a workplace uses Ninug for fatigue safety, the organisation sees a fitness-to-work indication and nothing underneath it. Not brain data, not sleep detail, not off-shift hours. Anyone required to wear a device at work will be shown exactly what their employer can and cannot see, before they put it on.
• ◆The website counts page views, and that is all it does Not a tracker. Counting happens on our own server from the request we already serve: path, hour, the domain that linked you, country, and phone-or-desktop. No IP, no fingerprint, no cookie, no identifier — there is deliberately no “unique visitors” number because we cannot tell two visits from one person apart from two people. This is separate from the product: nothing measured by a band is involved.
• 05The product works without an account History is stored locally first. If our servers went down tonight, your band would still tell you how you slept.
• 06Deletion means deletion Including from backups and from any dataset used to improve our models, on a stated timeline. Export is available in an open format, because it's your record.
• 07Research is opt-in and legible If your data would help validate the device or advance the science, we'll ask, in plain language, for that specific purpose. Consent is never bundled into a terms-of-service acceptance.