Farm animals

Which animal broke pattern first?

A farm doesn’t need to know how one cow feels. It needs to know which animal changed before anyone could see it, and it needs to be able to show a buyer that the herd is well kept. Both are measurement problems.

A dairy cow wearing a Ninug halter-mounted sensor

What a farm pays for

Three outputs, in order of value.

01

Break-of-pattern detection

Animals change behaviour — rest, activity, rumination, feeding — before clinical signs appear. Flagging the individual that deviated from her own baseline first is the highest-value output there is, because earlier treatment is cheaper treatment and fewer losses.

02

Heat and transport stress

Continuous temperature, activity and rest through hot spells and journeys — the windows where welfare and productivity are both most exposed, and where intervention is still possible.

03

Auditable welfare evidence

Retailers and assurance schemes increasingly want welfare demonstrated rather than asserted. Continuous records are the cheapest way to answer — and this comes out of a compliance budget, which makes it the most dependable money in the segment.

Species

Same platform, different economics per animal.

Dairy cow wearing a Ninug sensor
Cattle — illness, calving, heat stress
Sheep wearing a Ninug sensor
Sheep — lambing, flock stress, transport
Pig wearing a Ninug sensor
Pigs — welfare assurance, tail-biting precursors
Goat wearing a Ninug sensor
Goats — kidding, browsing range, herd health

Designed differently on purpose

This is not the consumer device with a farm sticker on it.

  • ◆No brain sensingThe cost per animal has to fall by an order of magnitude. EEG is the first thing to go, and nothing of value is lost
  • ◆Years of battery, not nightsNobody is collecting a hundred pods for charging. Power budget drives every other decision
  • ◆A barn gateway, not a phone per animalHerd-level connectivity, with data landing in one dashboard
  • ◆Exception alerts onlyNobody opens an individual animal’s chart unless the system flagged her
  • ◆Built for a barnNothing that snags, nothing an animal can remove or swallow, cleanable to farm standards

Pilots with working farms.

Dairy, sheep, pig and mixed operations — particularly anyone already reporting into an assurance scheme and tired of doing it on paper.

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